Branding
Kate Howells Haute Horlogerie
Minimalist brand collateral for Swiss artisan watchmaking atelier.
Minimalist brand collateral for Swiss artisan watchmaking atelier.
The Creative Objective
Commissioned by Howells Horology, the objective was to craft a distinctive, scalable visual identity that communicates uncompromising craftsmanship, timeless sophistication, and innovative modernity.
Design Execution & Craft
Through systematic exploration of bespoke type geometry, tactile material selections, and refined grid discipline, the resulting visual language resonates powerfully across all physical touchpoints and interactive touchscreens.
'Alex brought an unparalleled level of clarity and visionary artistry to our brand identity.' — Howells Horology
Project Gallery
Project Details
- Client Howells Horology
- Year 2025
- Category Visual Identity & Branding
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Disciplines
Luxury Minimal Packaging
