Branding
Kai Welch Urban Gallery
Exhibition identity with monochrome brutalist layout and poster series.
Exhibition identity with monochrome brutalist layout and poster series.
The Creative Objective
Commissioned by Welch Gallery, the objective was to craft a distinctive, scalable visual identity that communicates uncompromising craftsmanship, timeless sophistication, and innovative modernity.
Design Execution & Craft
Through systematic exploration of bespoke type geometry, tactile material selections, and refined grid discipline, the resulting visual language resonates powerfully across all physical touchpoints and interactive touchscreens.
'Alex brought an unparalleled level of clarity and visionary artistry to our brand identity.' — Welch Gallery
Project Gallery
Project Details
- Client Welch Gallery
- Year 2025
- Category Visual Identity & Branding
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Disciplines
Exhibition Poster Brutalism
